CMO Summit 2018

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    CMO Summit 2018

    20-22 August 2018, RACV Royal Pines Resort, Gold Coast, Australia

     

    The annual CMO Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event taking place behind closed doors, the summit offers chief marketing executives and agencies and consultants an intimate environment for a focused discussion of the key new drivers shaping the marketing agenda.

    A result of ongoing dialogue with your peers, the summit agenda is aligned with the most relevant market developments. Key topics for this year's event include:

    • In Perfect Symphony – Forecasting the future of brand and digital and how their integration can disrupt the face of CX
    • Marketers, the Future Data Experts – Wearing the IT hat to effectively understand and derive insights from data according to specific marketing strategies and industry needs
    • The Holy Grail – Internalising authenticity and transparency to strengthen customer relationships, engagement and create a lifetime of value for customers
    • Keep Your Eyes on the Prize – Refining personalised content with meaningful, unique and timely messages for your particular audience
    • It Takes Two to Tango – Making targeted and smarter investments to stretch the marketing dollar, achieve ROI and improve internal stakeholder management
    • Don’t Rest on your Laurels – Chasing fast-paced market demands by consistently reinventing the brand and value proposition to protect market share

     

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    What are the Benefits of a Summit?

    The marcus evans summit format is the ideal method for uniting decision makers and solution providers. The world’s foremost strategists, thought leaders and trend setters deliver visionary keynote presentations, real-life case studies and interactive sessions. A sophisticated web-based scheduling system enables delegates and providers to select one-on-one business meetings that fit their current priorities and preferences. Situated in some of the world’s most beautiful locations  and with numerous networking opportunities, participants discuss their business objectives face to face in a relaxed atmosphere.

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